![]() ![]() ![]() What is below-the-line advertising?īelow-the-line advertising, on the other hand, is a type of marketing that uses more targeted and direct marketing activities to reach consumers. Above-the-line advertising is also a better way to make people aware of your brand and product or service. It’s frequently made up of TV or radio commercials, magazine and newspaper advertisements, and online banner advertising.Īlthough above-the-line advertising costs more than below-the-line advertising, it has the potential to reach many more people. Above-the-line promotion, in general, is known as a more intrusive type of marketing.
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